Remember Your Most Important Audience – Your Employees
It’s easy for employers to overlook internal communications because they are focusing on what’s going on outside the company. However, keeping your employees informed is just as important, if not more...
View ArticleForm Versus Function: Do Words or Design Rule?
If you’ve ever been tasked with creating a piece of business collateral, you’ve had to think about things like bold design and a strong call to action. Everything from direct mail pieces to TV...
View ArticleThe Oklahoma City Fairy Tale
Over the next few weeks, Americans will be exposed, some for the first time, to the small-market Oklahoma City Thunder, who will compete for their first NBA championship against Miami. The series opens...
View ArticleDon’t Bother Me, I’m on Vacation (Yeah, Right.)
Summer creates a revolving door of schedules at work and home. Weddings, vacations and weekend jaunts make marketing and communication even more important because priorities shift, and audiences are...
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A Prescription for Mobile Health
Country music taught me that the only thing that stays the same is everything changes. The mobile Web is expected to reach 2 million users and outpace desktop Internet usage by 2015. Not all users will...
View ArticleIntegrate, Don’t Isolate
We frequently advise our clients at Saxum that the departments within their company should not operate in isolation from other departments. This practice does not lend itself to a cohesive message or...
View ArticleOlympics: Broadcast and Digital Share Gold
During day one of NBC’s Olympics coverage, I caught myself being critical on Twitter (@renzistone33) of the scripted primetime narrative fed to Americans hours after Olympic champions were made. But...
View ArticleThe Creative Flame
In my experience, I’ve found that the most powerful form of creativity comes after I’ve completely run out of ideas. It’s within that singular moment when I sink down to my elbows, as my head feels...
View ArticleSaxum Summership Winner Gets Unexpected Encounter
Welcome to the Mother-Ship, Kid I froze, my eyes twitching to a heaving vinyl bounce-house and snapping back to the ridiculous scene unfolding in front of me. “There’s no way this is a normal Monday,”...
View ArticleFrom Best Kept Secret to Known Expert
It may not be as complicated as brain surgery or a heart transplant, but communication is a complex skill that takes years to refine. According to John Nance, professional speaker on patient safety, 75...
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